Happy New Year! We hope you’re looking forward to a successful 2021. But as any good CEO knows, success is never an accident, it’s the result of a detailed plan of action. The beginning of the new year is always a good time to take a little “inventory” of your business’ status. What worked in 2020 and what didn’t? Are you planning for success or just going through the same motions day to day?
If you want to get growing this year, we’d like to help. Here are five quick steps you can take starting on Day One to make your business grow in 2021.
Perform an annual review of your business
This is a broad stroke but it’s also an important one. Take a day to assess what happened to your business last year. How did you do from a revenue perspective? Did you hit targets that you set in sales, jobs sold, and profit? How about from a personnel prospective? Did you retain your staff or lose some talent you wanted to retain?
The basic question in this annual review should be this: what worked and what didn’t work this year? Ask this question about every facet of your 2020 business plan: sales, marketing, production and administration. Though these business reviews should be happening at regular intervals (perhaps quarterly), I always like to start my year with a full review of all metrics and goals with my leadership team. It’s also a great opportunity to set new business goals and targets based on our conclusions.
I’ve harped on this one before and I will again and again: it’s just not possible to grow your business beyond a certain point unless you have some method of organization. This is another broad-stroke idea, but the more you get organized, the more detailed and trackable this process will become.
Do you plan your day the day before? Do you have a business plan that you refer to monthly or quarterly? Are all the processes that go into a job organized from lead generation to Certificate of Completion and beyond? Do you have an Org Chart that you use to clearly define the roles and responsibilities of every member of the team. If you’ve answered “no” to any of these questions, it’s time to grab a notebook and get started (or give me a call and let me help)!
Technology is here to stay and it’s time to embrace it. If you’re currently using a CRM like JobNimbus or Salesforce, you’re already heading in the right direction. Now it’s time to ask this question: are your systems efficient enough? Are these systems helping to free up your time while also giving you the bandwidth to take on more jobs, or do you find yourself in front of your computer more than ever?
It may be time to consider more automation through programs like Zapier. Your systems need to
“Talk” to each other to help reduce the amount of redundancy that can occur with data entry and data sharing. Developing and refining your business automations will not only help reduce administrative steps and save you time, but will also help your business save money through eliminating inefficiency.
The most expensive time to train is after you need it, so consider getting both the required and elective training you need proactively. The same thing goes for all the people who work for you. It is ultimately your responsibility to make sure your employees receive their necessary training. Training comes in a lot of different varieties: mandatory compliance training, like OSHA certifications; licensing training; and enhancement training, like learning new skills or optimizing your business operations.
As part of my annual review I do each year, I plan trainings for myself, my team, and my business.
Plan to win
As I mentioned at the very beginning, success is never an accident: it’s the result of a plan that you’ve diligently created and executed. If you’ve never sat down and created an annual plan, now is the time to do it. Even if that’s just three or four big picture items scribbled in your notebook, you need to start somewhere. They say that 21 straight days of a new behavior forms a habit. Well, no better time to start than today!
The definition of insanity is doing the same thing over and over again and expecting a different result. If your business is stuck at a certain sales plateau, or you can’t figure out how to integrate a new process, or you just can’t seem to figure out the “secret sauce” of growing your company, it’s time to put a plan in place that can be executed. AJCEO offers training, consulting and even an Ops Manager in a Box program where we will do it for you! Make 2021 the year that you cracked the code.